Digital Marketing Manager
Creative marketing professional. Goal-driven. Strong work ethic. Analytical. Is this you? Then join our team on our journey and become instrumental in our growth. Now hiring in Waltham – Digital Marketing Manager! From generating leads via inbound and outbound activities to creating visual content to planning events and analyzing marketing metrics, this is a full-time, on-site role, for a marketing professional who thrives in a startup environment.
Key Responsibilities:
• Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Measure and report on the performance of all digital marketing campaigns
• Develop graphical, video and copy-based marketing assets
• Write, publish and promote blog posts
• Plan, coordinate, promote and analyze event and trade show activities
• Manage WordPress-based website
Key Requirements
- Previous marketing experience at a SaaS company
- Experience with Pardot or equivalent marketing automation platform, including ability to run A/B tests to continuously improve results
- Demonstrated ability to write email copy that drives conversion
- Very proficient with Photoshop and video creation tools, with strong understanding of design and layout
- Organizational and time management skills for managing multiple, diverse and sometimes conflicting activities
- Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Bachelor’s degree required, MBA desirable
Compensation:
At OnPage, we offer a great total compensation package including competitive base salary and bonus plan based on meeting quarterly goals; medical and dental plan; life insurance; LT & ST disability insurance; 401(K) plan with employer match; paid holidays, vacation and sick days; free snacks; healthy work-life balance.