Ritika Bramhe is Head of Marketing and Product Marketing Manager at OnPage Corporation, where she wears many hats across positioning, messaging, analyst relations, and growth strategy. She writes about incident alerting, on-call management, and clinical communication, bringing a marketer’s perspective shaped by years of experience working at the intersection of IT, healthcare, and SaaS. Ritika is passionate about translating complex topics into clear, actionable insights for readers navigating today’s digital communication challenges.
You’ve done it. Your machine learning model is live in production. It’s serving predictions, powering features, and quietly doing its job. Dashboards are green. There are no errors in the logs. Nothing appears broken. And yet, something is wrong. Predictions are getting less reliable. Users are waiting a little longer for responses. Conversion rates are … Continued
Over the past couple of weeks, as snowstorms and extreme cold swept across much of the Northeast, something interesting started happening on our end at OnPage. Our phones lit up. Not from healthcare teams or IT operations/tech teams, which is where many people expect us to be used, but from HVAC companies, contractors, and property … Continued
As we move further into 2026, we wanted to pause for a moment and reflect on what the past year looked like for OnPage, not just in terms of features shipped, but in how the platform evolved to better support the way teams actually work in high-stakes environments. 2025 was a foundational year for us. … Continued
Freshservice has become a trusted system of record for IT teams managing incidents, service requests, and operational issues at scale. Tickets are logged, categorized, prioritized, and tracked with discipline. SLAs are defined. Dashboards provide visibility. On paper, everything looks covered. Yet many teams still experience missed or delayed responses when incidents truly matter, especially after … Continued
Disclosure: This comparison is based on my experience working closely with on-call workflows, incident alerting practices, and the teams who rely on these tools. While I work at OnPage, this guide is intended to help IT teams understand practical differences among PagerDuty, Opsgenie, and OnPage so they can choose the solution that best fits their … Continued
Disclosure: This comparison is written by our product marketing team that works closely with IT operations and on-call workflows. While we build incident alerting software ourselves, this guide is designed to help teams understand how different tools fit different operational needs. We believe there is no single “best” tool. Only the right fit for a … Continued
In Part 1, we talked about all the hidden complexity inside AI systems: the pipelines, GPUs, embeddings, vector databases, orchestration layers, and everything else that quietly determines how reliable an AI-first product really is. But all of that software still rests on something far less glamorous: the physical infrastructure underneath it. And the more time … Continued
As organizations continue to adopt OnPage across regions and operational environments, providing an experience that feels natural and intuitive for every user has become increasingly important. Clear communication is essential in time-sensitive workflows, and being able to use the app in one’s preferred language supports clarity, confidence, and consistency. To support our growing global user … Continued
Over the past couple of months, my entire world has felt flooded with AI breakthroughs. Everywhere I look — podcasts, Twitter, YouTube — it’s another debate about whose chips are faster, whether Blackwell really leapfrogs H100s, if TPUs are finally catching up, or which AI-first startup is about to upend another industry. My podcast feed … Continued
When your team shares one support number, someone has to decide who gets the calls when customers need help after hours. And if your team rotates on-call responsibilities weekly, which is common in IT (SRE, DevOps, ITOps, etc), clinical and field engineering teams, you’ve probably relied on manual call forwarding at some point. On paper, … Continued
