OnPage Incident Alerting and On-Call Management serves a different communication need than OnPage’s Mass Notification module, BlastIT. OnPage Incident Alerting and On-Call Management uses mobile-first alerting, on-call schedules, routing rules and escalation policies to direct critical alerts to the appropriate on-call responder. By contrast, OnPage’s mass notification module, BlastIT, distributes informational and emergency messages to larger audiences through SMS, email and voice calls—without requiring recipients to install the OnPage app.
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Incident Alerting & On-Call Management vs. Mass Notification (BlastIT)
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| Feature | OnPage Incident Alerting and On-Call Management | OnPage BlastIT |
|---|---|---|
| Primary purpose | Mobilize responders to take action | Inform groups about an event |
| Typical recipients | On-call engineers, clinicians, technicians and response teams | Employees, departments, vendors, customers or communities |
| Recipient selection | Based on schedules, routing and escalation rules | Based on uploaded contacts, departments or distribution groups |
| Delivery methods | Primary app push with optional SMS, email and voice redundancy | SMS, email and voice calls |
| App required | Yes, for the primary OnPage push experience | No |
| Persistent alert-until-read | Available through OnPage high-priority push notifications | No |
| Silent/DND override | Available through OnPage high-priority push notifications | No |
| Typical outcome | A responsible person acknowledges and acts | A wider audience receives important information |
| Message visibility and acknowledgment tracking | Provides a real-time audit trail showing when each alert was sent, received and read. | Message sender can request acknowledgment through a link or voice-call prompt. BlastIT records which recipients acknowledged the message and the date and time of their response. |
Can Organizations Use Both OnPage Incident Alert Management and BlastIT?
Yes. OnPage Incident Alert Management and BlastIT can work together to support different communication needs during the same event.
Incident Alert Management is designed to mobilize the people responsible for taking action. Critical alerts can be routed to the appropriate on-call responders based on schedules and escalation rules, helping ensure incidents are acknowledged and addressed.
BlastIT complements this workflow by keeping a broader audience informed. While responders work to resolve an incident, organizations can use BlastIT to distribute updates and important information to employees, departments, customers, vendors or other stakeholders through SMS, email and voice calls.
For example, during a critical IT outage, OnPage Incident Alert Management can alert the on-call IT team responsible for resolving the issue, while BlastIT can notify employees or customers about the disruption and provide updates as the situation develops.
Together, the two solutions allow organizations to separate actionable incident response from large-scale communication—ensuring the right responders are mobilized while everyone else who needs to know stays informed.
Frequently Asked Questions
Is OnPage incident alerting and on-call management the same as OnPage’s Mass notification tool BlastIT?
No. OnPage incident alerting and on-call management is designed to reinforce delivery of critical alerts to targeted responders using mobile push notifications with optional SMS, email and voice-call redundancy. OnPage BlastIT is a separate mass notification solution designed to distribute informational or emergency messages to larger audiences through SMS, email and voice calls.
How dooes OnPage’s Incident Alerting and On-Call Management differ from OnPage’s Mass Notification module, BlastIT?
Incident alerting and on-call management are designed to mobilize the responders on call for the affected service, ensuring that those accountable for its uptime can quickly acknowledge, investigate and resolve the incident. Mass notification is designed to distribute informational updates to a broader audience, such as employees, departments, customers, vendors or community members. OnPage’s Incident Alerting and On-Call Management supports actionable incident response, while OnPage BlastIT (Mass Notification) supports large-scale communication.
Does BlastIT use on-call schedules and escalation rules?
No. BlastIT is designed for broadcasting messages to selected contacts, departments or distribution groups rather than routing incidents according to on-call schedules and escalation rules. OnPage Incident Alerting and On-call Management uses schedules, routing, noise reduction controls and escalation rules to direct actionable alerts to the appropriate responder.
Do BlastIT recipients need the OnPage app?
No. BlastIT recipients do not need to install the OnPage app. Messages can be delivered directly through SMS, email and voice calls, making BlastIT suitable for communicating with larger groups that don’t have the OnPage app on their phones.
Can OnPage Incident Alerting and On-Call Management be used alongside BlastIT?
Yes. Organizations can use both solutions to support different communication needs during the same event. OnPage Incident Alerting and On-Call Management can notify and mobilize the responders responsible for resolving an incident, while BlastIT can keep employees, customers, vendors or other stakeholders informed through SMS, email and voice communications.
Can BlastIT track mass notification acknowledgments?
Yes. Recipients can acknowledge a BlastIT message through an included link or voice-call prompt. BlastIT records who responded and the acknowledgment date and time.