IT Alerting

2026 Buyer’s Guide: Top On-Call Scheduling Tools for IT Teams

A missed page at 2 a.m. can turn a minor service degradation into an hours-long outage, an SLA breach, and a costly customer-trust problem. For IT operations, SRE, and DevOps teams, the tool that decides who gets alerted, how, and when someone stops the escalation is a critical piece of infrastructure. This guide helps IT and enterprise operations leaders compare the leading on-call scheduling tools, separate reliable paging and on-call management platforms from broader incident-management workflows, and build a shortlist grounded in operational requirements.

Introduction: What makes the best on-call tool in 2026?

On-call scheduling software assigns accountable responders, maintains schedules, rotations and overrides, routes alerts through escalation policies, and records acknowledgments and handoffs. That last part matters as much as the alert itself. Without a clear audit trail of who was paged, who acknowledged, and when the incident escalated, teams lose the accountability that makes on-call sustainable.

The “best on-call tool” is not a single product. The right choice depends on team size, incident volume, your existing stack, your regulatory environment, and whether you need paging alone or an end-to-end incident-management workflow. A four-person startup and a global enterprise with complex technology workflows have different non-negotiables.

This guide assesses tools against six criteria:

  • Rotation and schedule management
  • Reliable on-call alerting and escalation
  • Integration fit with your monitoring, chat, and ITSM stack
  • Mobile usability and responder experience
  • Auditability of alerts, acknowledgments, and handoffs
  • Reporting, cost, and scalability

One theme runs through the 2026 market: broad incident-management platforms keep adding overlapping features, which adds complexity and cost to an already crowded technology stack. Many teams need one thing well: reliable on-call management and alerting that routes alerts to the assigned responder and escalates unacknowledged alerts according to policy, backed by robust scheduling, automated escalation, noise reduction capabilities, and complete audit-trail visibility. They often end up paying for a full incident-management suite with capabilities they never use.

The market is also shifting. Product retirements and platform consolidation are common, so validate the current status of any product during procurement. Better Stack’s review of the top on-call management tools for 2026 is a useful starting point for understanding the current market and evaluation dimensions [1]. For a dedicated look at reliable, schedule-aware alerting and on-call management platform, OnPage sits in the paging-first category that many IT teams actually need.

At-a-glance comparison: leading on-call scheduling tools

This table is a high-level shortlist, not a substitute for a proof of concept. Use the “best for” positioning to narrow your candidates, then validate everything in a pilot. Independent roundups from Pragmatic Engineer, Better Stack, and Guideflow support the broad market framing below. The capability and pricing entries below are drawn from those roundups and vendor materials; confirm every product-specific detail against current first-party documentation before you decide [2] [1] [3].

Tool Best for On-call rotation management Alerting / escalation approach Incident-management depth Enterprise / regulated fit Pricing approach
OnPage Delivery-critical, persistent alerting for IT ops Easy to use on-call scheduling, primary/secondary/manager layers Persistent, multi-channel alerts that continue until read Focused on alerting and accountability with comprehensive timestamps Strong audit trails and controlled communication Per-user subscription
incident.io Chat-native incident coordination in Slack/Teams Schedules and escalation policies Alerting alongside collaboration workflows Deep: timelines, post-incident workflows Suited to engineering-first orgs Tiered / bundled
PagerDuty Large IT and engineering teams needing breadth Advanced schedules and escalation policies Event orchestration and noise management Broad end-to-end platform Enterprise administration and reporting Tiered, per-user, add-ons
Grafana OnCall / IRM Grafana-centric observability teams Rotations tied to Grafana workflows Alerting connected to dashboards and rules Moderate, observability-aligned Depends on packaging; confirm current status Bundled with Grafana stack
Splunk On-Call Teams invested in Splunk observability Rotations with observability context Aggregation and routing Timelines and post-incident analysis Depends on Splunk footprint Contact vendor
Zenduty Budget-sensitive engineering teams Configurable rotations Flexible escalation and conditional routing Growing Compare enterprise controls Tiered (verify current)
Better Stack Startups and small teams Simple schedule management Uptime monitoring plus on-call response Lightweight Assess as you scale Tiered
Connecteam General workforce scheduling Shift scheduling, PTO, swaps Not IT alert routing focused Minimal for IT Broad workforce, not SRE Per-user
IBM On Call Manager IBM-aligned enterprise IT ops Time-zone rotations, custom shifts Escalation on missed acknowledgment Alert correlation, observability links Enterprise governance Enterprise contract

OnPage

Persistent, high-priority alerting is where OnPage focuses. For IT operations teams supporting business-critical services, a missed or delayed acknowledgment creates material risk: revenue loss, SLA penalties, and reputation damage. OnPage is built for the moments when an alert cannot be allowed to slip through.

Evaluation-relevant capabilities include:

  • Digital on-call scheduling for schedule-aware routing** and round-robin responder assignment** for shifts with high incident volumes.
  • Escalation paths for unacknowledged messages that move predictably to the next responder.
  • Persistent, multi-channel notification workflows. OnPage alerts continue to notify until read and bypass the mute switch and Do Not Disturb (DND) mode. Alerts channels include Push, SMS, email and voice.
  • Alert noise reduction so responders act on actionable signal, not on a flood of duplicate notifications.
  • Acknowledgment visibility and auditability through complete delivery and acknowledgment records.
  • A mobile experience that lets responders acknowledge, escalate, and coordinate from their phones.
  • Collaboration and IT workflow integrations. OnPage supports bidirectional Microsoft Teams workflows, including acknowledgment actions and schedule-aware messaging, plus bidirectional Slack integration.

Best-fit use cases:

  • IT operations teams supporting business-critical services.
  • IT teams that rely on ServiceNow, ConnectWise, Autotask and other popular ITSM and ticketing tools, and need deep integrations with an IT alerting solution.
  • Distributed teams that need clear incident accountability and schedule visibility.
  • Regulated or high-consequence environments that need reliable audit trails and controlled communication.

As one example of on-call management in a high-stakes environment, the Transamerica case study describes how the company replaced an unreliable home-grown tool and cut engineering response times from 45 minutes to 45 seconds while supporting 24/7 global workflows. Treat this as a single customer’s result, not proof of general performance.

Considerations before you buy: validate notification channels, delivery and acknowledgment reporting, integration scope, administrative controls, and policy configurability during a pilot. See how OnPage handles schedule-aware routing for your own services before committing.

Never miss another critical incident.

Route urgent notifications to the right person with persistent alerts and on-call management

incident.io

incident.io is a platform for engineering teams that coordinate incident work in Slack or Microsoft Teams and want on-call scheduling alongside broader incident-response workflows. The center of gravity is chat: responders declare incidents, assign roles, and drive resolution inside the collaboration tool they already use.

Areas to evaluate, and to confirm against current incident.io documentation before you rely on them:

  • Chat-centered collaboration for declaring and running incidents.
  • Schedule and escalation-policy configuration.
  • Incident coordination, timelines, and post-incident workflows including retrospectives.
  • Monitoring, ticketing, and collaboration integrations.

Best fit: engineering organizations that prioritize chat-native incident response and want scheduling, coordination, and post-incident work in one unified place.

Considerations: evaluate dedicated paging reliability, operational complexity, integration requirements, and the total cost of a bundled workflow you may only partly use.

OnPage vs incident.io: the two products solve related but distinct problems. If your priority is reaching the right on-call engineer and keeping them accountable, weigh persistent alerting first. If your priority is coordinating cross-team incident work in Slack or Teams, weigh chat-native workflows. Cadence’s overview of on-call tools frames the same distinction between paging and incident-response layers, and notes that architecture preferences vary by organization, with some teams running both [4].

PagerDuty

PagerDuty is an established on-call and incident-response platform, commonly evaluated by larger IT and engineering teams that want breadth across paging, event management, and operational process.

Common evaluation areas, which you should confirm against current PagerDuty documentation:

  • Advanced schedules and escalation policies.
  • Event orchestration and alert-noise management.
  • Enterprise administration and reporting.
  • Broad ecosystem fit across monitoring, ticketing, and cloud tools.

Considerations include pricing structure, implementation effort, and governance needs. The core question is whether that breadth is proportionate to your operating model. A team that primarily needs reliable paging may pay for orchestration and analytics it rarely touches. CIOPages’ buyer’s guide to incident management gives useful market-level positioning here; use it for context rather than as proof of any specific current feature [5].

incident.io vs PagerDuty for IT response:

  • PagerDuty: evaluate for mature paging, event management, and enterprise-scale operational processes.
  • incident.io: evaluate for collaboration-led incident workflows and teams centered on Slack or Teams.

Test both in the same scenario. Compare live alert routing, escalation behavior, mobile acknowledgment, and incident coordination against an identical, controlled incident so the comparison reflects your reality.

PagerDuty alternatives: the rest of this guide covers options that may fit distinct budget, platform, or operational requirements, from lightweight paging tools to observability-aligned suites.

Grafana OnCall / Grafana IRM

Teams built around Grafana often prefer on-call tooling closely connected to their existing dashboards, alert rules, and observability workflows. The appeal is reduced context switching: an alert arrives with a direct path to the dashboard that explains it.

Points to weigh:

  • Faster movement from alert signal to dashboard context with less switching between tools.
  • Platform alignment that can simplify operations for Grafana-centric organizations.
  • Integration depth if your environment relies heavily on non-Grafana monitoring. Test how well it handles alerts from tools outside the Grafana stack before you commit.

Confirm current product packaging, availability, migration paths, and service model, because the Grafana on-call product offering can change. Both Cadence’s on-call tools overview and Runframe’s incident management comparison discuss where Grafana-heavy teams tend to land [4] [6].

Splunk On-Call

Splunk On-Call is worth evaluating for teams that want on-call workflows connected to observability context, collaboration, and analytics, especially where Splunk is already the observability backbone.

Decision points:

  • Alert aggregation and routing across sources.
  • Context for incident triage drawn from Splunk data.
  • Incident timelines, collaboration workflows, and post-incident analysis.

Strong fit depends on your existing observability investment and integration priorities. Before you trial, validate operational ownership, the current product roadmap, supported integrations, and pricing, since observability suites bundle and rebundle on-call capabilities over time.

Zenduty

Zenduty targets small-to-mid-market engineering teams that need flexible policy control without enterprise-tier commitments.

Consider the following, and confirm each against current Zenduty documentation:

  • Escalation-policy flexibility.
  • Conditional routing and handoffs based on service, severity, or time.
  • Suitability for small-to-mid-market engineering teams.
  • Enterprise controls, analytics, and support compared against larger platforms, if you expect to scale.

Hyperping’s on-call scheduling tools comparison offers high-level comparative context [7]. Validate current pricing and features directly, as entry-level tiers change frequently.

Better Stack

Better Stack’s draw is speed: fast setup and a low learning curve for smaller teams.

Where it fits:

  • Fast setup and usability.
  • A tight relationship between uptime monitoring and on-call response, so a detected outage flows straight to the on-call responder.
  • Consolidation for a smaller team that benefits from one lightweight tool rather than several.

As requirements grow, assess policy complexity, enterprise identity controls, analytics, and cross-team governance. A tool that is ideal for five engineers may strain under fifty across multiple services. Runframe’s comparison and Hyperping’s comparison provide market context for where lightweight tools sit relative to enterprise platforms; confirm current Better Stack features and pricing against its own documentation [6] [7].

IBM On Call Manager

IBM On Call Manager broadens this list beyond startup and engineering-first products with an enterprise-oriented option. IBM states that it helps DevOps, SRE, and IT operations teams automate helpdesk workflows, correlate alerts, and manage on-call schedules, according to the IBM On Call Manager product page [8].

Stated evaluation areas:

  • Schedule-aware routing.
  • Time-zone-aligned rotations.
  • Custom shift patterns.
  • Escalation on missed acknowledgments.
  • Alert correlation with connections to observability and IT operations workflows.

Treat these as vendor claims and validate them against your own requirements in a trial.

Connecteam

Connecteam is a broader workforce scheduling product, not an engineering-first incident-management platform. The distinction matters when you are comparing on-call rotation management against general staff scheduling.

Where it may fit:

  • Shift scheduling, PTO, swaps, and mobile workforce coordination.
  • Organizations with general operational scheduling needs beyond IT response, such as field teams or service staff.

Where it does not fit:

  • Technical teams needing deep alert routing, incident context, observability integrations, or SRE-focused analytics.

If your goal is reliable IT on-call alerting, Connecteam solves an adjacent problem. Workforce scheduling and IT on-call scheduling overlap on the calendar but diverge sharply on alerting and escalation.

Additional alternatives to evaluate

Search demand for on-call tools runs deep. Rather than list every product, here are alternatives grouped by the problem they solve. Confirm each product’s current capabilities against its own documentation before you shortlist it:

  • Slack-first rotation management: Sched keeps Slack user groups synchronized and automates shift handoff notifications for teams that want rotation visibility inside Slack [9].
  • Small-team, low-cost paging: HeyOnCall targets small engineering teams and solo founders with integrated monitoring, customizable escalations, and mobile critical alerts that bypass DND [10]. Oncallz converts monitoring alerts into tracked incidents and escalates via email, SMS, or phone with drop-in webhook integrations [11].
  • Integrated incident-management suites: platforms that bundle schedules, alert routing, coordination, status communications, and post-incident workflows into one product.

A decision note: lighter tools may be enough for simple rotations, but enterprise buyers should test authentication, audit logs, reporting, escalation depth, support, and reliability under realistic conditions. Runframe’s comparison covers the bundled-versus-separate-tool tradeoff in more detail [6].

Opsgenie alternatives and migration considerations

If you use Opsgenie or are weighing it against another tool, confirm the current lifecycle status and support timeline of any product before you commit. Lifecycle changes and platform consolidation are common enough in this market that procurement should verify status directly with the vendor.

How to build a migration shortlist:

  • Export schedules, users, escalation policies, service ownership, and alert-routing rules.
  • Inventory monitoring, ticketing, chat, identity, and calendar integrations.
  • Identify critical notification paths and acknowledgment SLAs.
  • Run both systems in parallel only where governance and risk requirements allow.
  • Validate that policy behavior, overrides, and audit records carry over correctly.

PagerDuty vs Opsgenie for IT alerting comes down to a few concrete comparisons:

  • Notification channels and acknowledgment workflows: how alerts reach responders and how acknowledgment is captured.
  • Routing rules, schedules, escalation depth, and event-management needs.
  • ITSM and collaboration integrations across your existing stack.
  • Migration effort, training requirements, and total cost.

CIOPages’ buyer’s guide and Cadence’s on-call tools overview provide market context around Opsgenie’s status [5] [4]. Verify all migration and lifecycle details against current official materials before you decide.

PagerDuty alternatives and xMatters alternatives for enterprise IT

Enterprise buyers comparing PagerDuty alternatives should organize the evaluation by requirement rather than by brand. Match candidates to what you actually need:

  • Dedicated, high-reliability alerting and escalation.
  • Deep event management and noise reduction.
  • Chat-native incident coordination.
  • Observability-suite alignment.
  • Regulated communication and audit requirements.
  • Cost-sensitive or smaller-team operations.

xMatters alternatives for enterprise IT: assess each candidate against the criteria that separate enterprise-grade tools from lighter ones:

  • Cross-functional workflow orchestration.
  • Enterprise identity and access controls.
  • Complex routing and service ownership.
  • Auditability and data governance.
  • Global coverage, mobile experience, and support expectations.

Rather than name an automatic replacement, map your requirements to the sections above: chat-native needs point to incident.io, observability alignment points to Grafana or Splunk, and enterprise governance points to PagerDuty or IBM On Call Manager. Teams whose primary requirement is delivery-critical escalation and audit-ready accountability should look at OnPage, which is built around persistent, schedule-aware alerting [12].

Key features to look for in on-call scheduling tools

Treat the following as an evaluation framework, not a checklist to skim. Weight each capability according to operational risk. A critical-service team should weight alert delivery and escalation above UI preferences. CIOPages’ buyer’s guide offers a broader evaluation framework; no single weighting fits every team [5].

Capability Suggested weight (adjust to risk) What high scores look like
Scheduling and rotations High Time-zone-aware layers, overrides, auto-revert
Alerting and escalation Critical Reliable delivery, predictable fallbacks
Integrations High Monitoring, chat, ITSM, identity, calendars
Security and compliance High (regulated) SSO/SAML, RBAC, audit logs, retention
Reliability and performance visibility Critical Delivery and acknowledgment records
Reporting and analytics Medium Escalation and response metrics
Administration and scalability High (enterprise) Delegated admin, multi-team policy

Scheduling and on-call rotation management essentials

Test these scheduling capabilities directly against your real coverage model:

  • Primary, secondary, and manager-on-call layers.
  • Follow-the-sun and time-zone-aware rotations.
  • Flexible shift patterns and templates.
  • PTO synchronization, shift swaps, temporary overrides, and auto-revert dates.
  • Calendar export and schedule visibility.
  • Mobile schedule management.
  • Clear ownership when a person, team, or service changes.

A practical test scenario for on-call rotation management:

1. Configure a weekly primary and secondary rotation across time zones.
2. Add holiday overrides and PTO exclusions.
3. Create a short-term coverage change.
4. Confirm the schedule displays correctly in calendar and mobile views.
5. Trigger a test alert and verify that the currently assigned responder is selected.

Schedule visibility inside collaboration tools matters when responders live in chat all day. OnPage’s Microsoft Teams integration shows one way to surface alerting where the team already works.

Reliable on-call alerting and escalation policies

Reliable on-call alerting and escalation means the tool routes alerts to the right currently assigned person, makes acknowledgment status visible, and executes fallbacks predictably when an alert is not acknowledged. Everything else is secondary to getting the right human aware of the incident.

Evaluate:

  • Multi-channel notification options across push, SMS, voice, and email.
  • Escalation timing and fallback chains.
  • Acknowledgment, resolution, and escalation-stop behavior.
  • Delivery and acknowledgment records for audit.
  • Severity-based, service-based, and business-hours routing.
  • Alert deduplication, grouping, and noise reduction.

A sample escalation design:

  • Minute 0: page the primary responder.
  • Minute 5: repeat the page or switch channel based on policy.
  • Minute 10: escalate to the secondary responder.
  • Minute 15: notify the duty manager or incident lead.
  • On acknowledgment: stop further escalation and preserve the timeline.

Tune timing to service criticality and staff wellbeing. Aggressive escalation on a low-severity alert burns out responders; slow escalation on a critical one costs you the SLA.

Integrations with collaboration, monitoring, and ITSM platforms

Integrations should reduce manual handoffs and give responders enough context to act quickly. Structure your evaluation by category:

  • Monitoring and observability.
  • Collaboration (chat and video).
  • Ticketing and ITSM.
  • Identity and access management.
  • Calendars.
  • Cloud platforms and webhooks.

Do not assume an integration exists. Confirm availability in current documentation, then run these test cases:

  • The alert payload includes service owner, severity, relevant runbook context, and a source link.
  • An acknowledgment or status change syncs to the right collaboration channel.
  • Schedule status is checked before message routing.
  • ITSM records and incident status stay consistent.

OnPage’s bidirectional Microsoft Teams integration is a concrete example of two-way collaboration functionality: responders can acknowledge and act from Teams, and messages respect the active schedule.

Compliance and industry-specific requirements

Security requirements differ by industry, deployment model, and the sensitivity of incident data. Evaluate these controls:

  • SSO/SAML and SCIM where you need centralized identity.
  • Role-based access control.
  • Audit logs.
  • Encryption and retention policies.
  • Data residency and regional requirements.
  • Administrative separation and approval workflows.
  • Industry-specific requirements for healthcare, finance, and public sector.

Verify, don’t assume. Certifications, compliance scopes, and product-tier availability must be confirmed directly with the vendor. A capability listed on a marketing page may sit behind a higher tier or a specific region.

The OnPage Ottawa case study illustrates reliable, auditable alerting in a high-consequence setting where missed notifications were unacceptable and every alert had to be tracked within a strict window. Read it as one customer’s experience of controlled, audit-ready communication, not as general compliance validation.

Pricing models and total-cost considerations

PagerDuty pricing vs competitors rarely reduces to a single sticker figure, because vendors structure cost differently. Common models:

  • Per-user or per-responder subscription.
  • Feature tiers.
  • Add-on costs for incident management, analytics, or advanced event orchestration.
  • Usage-based alerting or notification charges, where applicable.
  • Enterprise contracts and support packages.

A static price table goes stale fast, so ask total-cost questions instead:

  • Are all responders licensed, including secondary and manager roles?
  • Are SMS, voice, analytics, SSO, or integrations charged separately?
  • Does the organization need separate tools for paging and incident response?
  • What implementation, migration, training, and administration time is required?

Runframe’s comparison discusses bundled versus separate pricing models, and Hyperping’s comparison covers general market context [6] [7]. Verify any figure directly with the vendor and note the date you checked it.

How to choose the right on-call scheduling tool for your team

Turn the criteria above into a repeatable buying process:

1. Define service tiers, response and acknowledgment SLAs, coverage hours, and responder load limits.
2. Map teams, services, schedules, time zones, escalation owners, and exceptions.
3. Identify required monitoring, collaboration, ITSM, identity, and calendar integrations.
4. Establish must-have security, audit, and regulatory controls.
5. Create a weighted scorecard for shortlisted tools.
6. Run a time-boxed pilot with real but controlled alert scenarios.
7. Decide based on evidence, not demos alone.

Measure these pilot metrics:

  • Time to configure a representative service.
  • Correct routing rate.
  • Alert delivery and acknowledgment latency.
  • Escalation behavior.
  • Responder usability on mobile.
  • Integration completeness.
  • Administrative workload.
  • Team confidence and satisfaction.

On-call scheduling tools for enterprises should be measured against global scale, governance, security, support, and service ownership, not feature breadth alone. Pragmatic Engineer’s list of PagerDuty and Opsgenie alternatives offers a helpful vendor-selection framework to structure your shortlist [2].

Quick buying checklist for effective on-call management

Use this checklist during your pilot and vendor review:

  • Primary, secondary, and fallback ownership are visible at all times.
  • Rotations support time zones, PTO, swaps, overrides, and holidays.
  • Alerts reach the assigned responder through appropriate channels.
  • Escalations are policy-driven, tested, and auditable.
  • Monitoring, collaboration, ITSM, identity, and calendars integrate with the workflow.
  • Teams can suppress duplicate or noisy alerts and retain actionable context.
  • Mobile acknowledgment and incident actions are usable under pressure.
  • Security, role controls, audit records, and data requirements are documented.
  • Pricing includes the capabilities and responder population required.
  • The vendor passes a live pilot using real schedules and alert scenarios.

If your priority is critical communications, escalation accountability, and schedule-aware routing, evaluate OnPage’s IT on-call management system against your own alert scenarios and see how persistent alerting performs under real conditions.

FAQs

How do on-call scheduling tools handle different time zones?

Most tools support follow-the-sun rotations and let you configure shifts in each responder’s local time, with clear handoff visibility as coverage moves between regions. Calendar synchronization keeps the active schedule aligned across teams. Test daylight-saving-time behavior specifically, since transitions are a common source of coverage gaps. Validate the time-zone logic with your real schedules before rollout.

What integrations should I prioritize for smoother on-call workflows?

Prioritize the systems that create alerts, coordinate responders, record work, manage identity, and display schedules: monitoring and observability, chat and collaboration, ITSM, identity, and calendars. Aim for two-way flow so an acknowledgment in one place updates the others. OnPage’s ServiceNow’s integration is one example of a bidirectional ticketing workflow that keeps incident notes and actions in sync.

How can automation reduce alert fatigue in on-call teams?

Automation reduces fatigue through deduplication, grouping, alert enrichment, severity-based routing, business-hours policies, and automated escalations that fire without manual intervention. These controls cut the volume of low-value notifications so responders act on what matters. Review the rules continuously, because overly aggressive suppression can hide important alerts or misroute them.

What are the typical pricing structures for alerting and on-call scheduling software?

The common models are per-user or per-responder subscriptions, feature tiers, bundled incident-management suites, and usage-based charges for notifications like SMS and voice. Compare total cost rather than headline price. Factor in add-ons, notification charges (if any), support, implementation, and any adjacent incident-response tooling you would need to buy separately.

How scalable are paging and on-call scheduling tools for growing engineering teams?

Enterprise readiness shows up in multi-team policy management, delegated administration, service ownership, SSO, audit logs, reporting, global coverage, and mature integrations. A tool that works for one team can strain across many without these controls. Validate scalability through an implementation exercise with your real structure, not from a feature list alone.

Citations

 

Ritika Bramhe

Ritika Bramhe is Head of Marketing and Product Marketing Manager at OnPage Corporation, where she wears many hats across positioning, messaging, analyst relations, and growth strategy. She writes about incident alerting, on-call management, and clinical communication, bringing a marketer’s perspective shaped by years of experience working at the intersection of IT, healthcare, and SaaS. Ritika is passionate about translating complex topics into clear, actionable insights for readers navigating today’s digital communication challenges.

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